Samsung is at it again and shaking up its rivalry with Apple in Australia. Samsung hired marketing agency Tongue, which formed a campaign to protest customers at an Apple Store with the message, “Wake Up” to tell iOS users not to follow other iOS users.
The company has also started a website to support its campaign, which also features a countdown time for the likely release of the new Samsung Galaxy.
What do you think of the campaign? Do you think that Samsung is taking the right approach?
Source: Android and Me