Taiwanese mobile manufacturer HTC is said to be seriously mulling over a proposed strategy to cut prices of its current as well as future devices.
Citing a popular Chinese news blog, SlashGear understands that it will not be long before HTC introduces its new discounted rates especially for new-release Android as well as upcoming Windows Phone 8 devices. HTC’s decision to review pricing strategy for its smartphones could be a direct result of a recent Gartner survey that detailed worldwide sales of mobile phones including those for HTC. The survey depicted that HTC slightly lost its overall market share in Q2 2012 (2.2%) as compared to Q2 2011 (2.6%).
There were also rumors circulating in the last few days that HTC would wind up its partnership with Beats Audio by Dr. Dre. However, HTC has come forward and categorically denied the rumors as false. In a brief statement regarding the issue, HTC’s Global Online Communications Manager said:
HTC remains strongly committed to Beats Audio and including their innovation in our devices. Any rumor of HTC no longer integrating Beats Audio into our devices is categorically false.
Beats Audio technology has been a regular feature in HTC’s recent smartphone releases, most prominently in the powerful HTC One lineup. After the official clarification, fans can rest assured that HTC will continue to offer Beats Audio integration with future handsets, only at a more attractive price perhaps.